Effective altruism
https://80000hours.org/articles/effective-altruism/
"Our ethics are very focused on not doing wrong, rather than doing more good. This made sense in a pre-modern world where we didn’t have much power to do good. But today it’s missing the most important part of the picture."
"Effective altruism is about using evidence and reason to figure out how to benefit others as much as possible, and taking action on that basis."
(https://80000hours.org/problem-profiles/promoting-effective-altruism/)